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Name, email, phone, city, gift card details, payment details, and technical data (IP, browser, cookies).
To process and verify submissions, process payments, comply with AML obligations, and respond to queries.
Contractual necessity, legal obligation, and legitimate interests under UK GDPR.
Transaction records retained 5 years minimum for AML/HMRC compliance.
Access, rectification, erasure, portability, and the right to complain to the ICO at ico.org.uk.